Press & media
Everything you need to write about Practiva
Logo files, a boilerplate description, and the real facts. No embargo, no approval step needed, quote what’s useful.
Facts
- Product
- Practiva
- Category
- Habit tracking, gamified
- Status
- Pre-launch, waitlist open for Season One
- Press contact
- support@practivaapp.com
Boilerplate
Short (one paragraph)
Practiva is a habit-tracking app built around a simple premise: missing a day shouldn't cost you everything you've built. It replaces punishing streaks and reset counters with a no-punishment level system, small accountability groups instead of global leaderboards, and daily practices grounded in published habit-formation research.
Long (full background)
Most habit apps are built around streaks, a single missed day resets your progress to zero. Practiva was built the other way. It holds when you miss a day: your level never decreases, and one missed practice doesn't undo weeks of consistency. That design isn't a UX preference, it's a direct response to published habit-formation research, cited in full on the app's Science page, showing that occasional missed opportunities don't meaningfully damage habit formation, while all-or-nothing systems trigger the "what-the-hell effect" that actually causes people to quit. Daily practices are drawn from Fitness, Lifestyle, and Learning and built around each person's own Intake answers. Progress is shared in small circles of 4-6 people rather than global leaderboards, a structure chosen because leaderboard research shows global rankings drive dropout for everyone not near the top, while small-group accountability increases effort through the Köhler Effect. Practiva does not use real-money stakes, punishment mechanics, or mandatory photo verification.
Logo assets
Mark, dark (SVG)
For light backgrounds.
Mark, light (SVG)
For dark backgrounds.
Icon, 512×512 (PNG)
App icon, transparent-safe background.
Icon, 192×192 (PNG)
Smaller raster icon.
There is no full wordmark asset yet, the product is pre-launch and the visual identity is still settling. The mark above is safe to use standalone. For the product name in text, set it in a standard serif or sans-serif at normal weight, no special styling required.
For interviews, screenshots, or anything not covered here, email support@practivaapp.com.